OptiScale combines algorithmic bid optimization, goal-based campaign automation, Amazon DSP media buying, and full-funnel Amazon Marketing Cloud (AMC) analytics in one unified platform for brands, sellers, and agencies.
Whether you are scaling self-serve campaigns or executing full-funnel programmatic media strategies, our platform and advisory team support every stage of the shopper journey.
SKU-centric campaign automation and real-time algorithmic bidding calibrated to inventory velocity and target ACoS/ROAS.
Capture top-of-search visibility, protect branded keywords, and accelerate customer acquisition with engaging video formats.
Re-engage high-intent shoppers on and off Amazon with dynamic audience retargeting and contextual product targeting.
Programmatic display, online video, and OTT/Streaming TV media buying powered by Amazon first-party shopping signals.
Transform pseudonymized multi-touch signals into actionable attribution insights and custom audience activation.
Hands-on account management, catalog SEO, and ASIN profitability audits delivered by certified marketplace specialists.
Our software connects programmatically via official OAuth authentication to automate campaign execution while keeping advertisers in complete control of budgets and goals.
Advertisers authorize accounts securely via Login with Amazon (LwA) OAuth 2.0. Our system ingests historical performance, catalog metadata, and near real-time hourly metrics via Amazon Marketing Stream.
Set strategic objectives per SKU portfolio—Growth, Profitability, or Brand Defense. Our machine-learning bidding engine calculates conversion probability and dynamically adjusts bids and placements.
Consolidate Sponsored Ads, Amazon DSP, and organic sales in one dashboard. Track Share of Voice, New-to-Brand percentage, TACoS, and true net contribution margin across global marketplaces.
Choose self-serve ad automation software, hybrid strategic advisory, or full-service agency execution tailored to your monthly ad spend and growth stage.
Self-serve AI ad automation platform for emerging Amazon sellers and D2C brands.
Full-funnel software paired with dedicated Amazon Ads strategists for scaling brands.
Custom programmatic DSP, AMC analytics, and white-glove managed services.
How brands leverage our technology and marketplace expertise to improve advertising efficiency and drive incremental organic velocity.
A 120-SKU audio accessories brand migrated from manual spreadsheets to OptiScale's hourly algorithmic bidding and automated negative keyword isolation, protecting margins during Q4 peak season.
Combining Sponsored Brands Video with Amazon DSP retargeting and AMC path-to-conversion modeling, we shifted budget toward high-LTV audiences and unlocked sustainable subscription growth.
OptiScale adheres strictly to Amazon Ads API License Agreements and Data Protection Policies. Advertiser campaign data is strictly isolated per tenant, never shared across competing brands, and encrypted at rest and in transit.
Founded by ad-tech engineers and marketplace operators, OptiScale builds data-driven advertising software and provides specialized managed services for Amazon sellers, vendors, and global retail brands across North America, Europe, and APAC.
Public support & partnership inquiries — no account login required.
Tell us about your Amazon Advertising goals and our team will respond within 1 business day.